Patrick Ta has become a powerhouse name in the beauty industry — not just as a celebrity makeup artist, but as a creator of high-end beauty that bridges artistry and wearability. As 2025 unfolds, the brand is making exciting moves. From streamlined eyeshadow palettes to bold market expansion and strategic launches, here’s a look at what Patrick Ta is doing this year — and where the brand is heading next.
1. Major Dimension “Artistry Edit” Eyeshadow Palettes
One of the biggest 2025 launches is the Major Dimension Essential Artistry Edit Eyeshadow Palettes.
- These are matte, six-shade palettes tailored for Light, Medium, and Deep skin tones.
- The formula includes hyaluronic acid and squalane to ensure the mattes are soft and non-drying.
- Patrick Ta designed them to eliminate filler shades — the goal is to curate only the shades people will actually use.
These palettes reflect a direction toward minimalism, usability, and inclusivity.
2. New Blush Shades: “A New Era of Blush”
Earlier this year, Patrick Ta unveiled four new shades for the Major Beauty Double-Take Crème + Powder Blush Duo.
- Shades include She Knows Who She Is (berry brown), She Goes to the Gym (cool mauve rose), She’s Seductive (rosy beige), and She Left Me On Red (vivid warm red).
- The release positions blush as a more central, expressive component of the makeup routine — not just a finishing touch.
This expansion shows the brand is not just innovating new categories, but deepening existing ones.
3. Ongoing “Coming Soon” Line Additions
On the brand’s “Coming Soon” page, Patrick Ta teases new formulas and categories:
- Major Brow Lamination Gel
- Major Headlines Matte Suede Lipstick
- Major Headlines Double-Take Crème & Powder Blush Duo (new shades)
- Limited Edition Major Glow Face Gloss Patrick Ta Beauty
These upcoming launches hint at further expansion into brows, lips, and glow-focused products.
4. Expansion into Latin America
2025 also brings geographic growth. Patrick Ta is launching in Mexico via Sephora, beginning in September, with both online and in-store presence.
- The rollout includes Sephora MX app availability on September 12 and 50 physical stores from September 17.
- Patrick Ta plans events around the launch — master classes, brand activations, influencer dinners — to build local connection.
This move underlines how the brand is scaling globally, beyond just product line expansions.
5. Leadership & Strategic Momentum
Under the hood, the brand is evolving its strategy:
- A new CEO, Kimberly Villatoro, formerly from Estée Lauder, has joined to steer growth. prnewswire.com+2Patrick Ta Beauty+2
- The marketing team is investing in brand storytelling, campaigns, and aligning Patrick Ta’s artistry with scalable product lines. Patrick Ta Beauty+2Vogue Business+2
- Revenue forecasts and media impact metrics suggest strong momentum: the brand is estimated to generate tens of millions in sales, with high social/media resonance. Vogue Business+1
These structural moves help support 2025’s product influx and market expansion.
What to Expect Next
Here’s what I’d keep an eye on for “what’s next” in Patrick Ta’s evolution:
| Focus Area | What to Watch |
|---|---|
| Core Skincare / Base | More foundation, primers, and complexion tools (beyond glow & highlight) |
| Glow & Body | Expansion of Major Glow body and skin lighting lines |
| Color Categories | New shades in existing lines (lips, eyes, blush) or entirely new categories (lip oils, brow gels) |
| Global Rollouts | Entry into additional markets in Asia, Europe, Latin America |
| Limited Edition or Collabs | Celebrity or designer collaborations, or seasonal limited-edition collections |
| Sustainability / Clean Beauty | More transparency, cleaner formulas, refill systems, eco packaging |
Conclusion
2025 is shaping up as a pivotal year for Patrick Ta Beauty. The brand is not just launching more products — it is refining its identity, expanding globally, strengthening infrastructure, and leaning into community engagement.
Whether it’s the new Artistry Edit eyeshadows, new blush shades, upcoming brow and lip launches, or entrance into Mexico, what’s clear is that Patrick Ta is building a long-term, expansive beauty brand.
If you’re a beauty blogger or enthusiast, keeping tabs on these launches — and writing timely reviews — will be a great way to ride along with Patrick Ta’s momentum in 2025.
